Context and challenges
As part of its European e-commerce development, the Saint-Gobain company specialised in transforming and distributing glass solutions for buildings, wanted to set up a mobile solution for its professional customers (including mirror and window installers, and plumbers).
The brand wanted to take on this mobility challenge as its customers working on sites required an instant response to their request.
Glassolutions chose SQLI to assist them with this project due to the compatibility of SQLI’s technological skills, but also their skills in UX and graphic design, expertise.
The project took place over a year, in two stages, with an initial phase for defining the project scope, UX design and graphic design.
In the second stage, SQLI developed the mobile application using Xamarin, where the technical challenge was to ensure communication across the entire Saint-Gobain IS (Salesforce for CRM, Pros Smart CPQ for generating offers and quotes and Azure for hosting) using a set of homogeneous APIs.
In addition, a single back-office provides access to the e-commerce site and the mobile application. The result is a platform for accessing future Glassolutions applications.
Initial customer feedback gathered by Saint-Gobain Glass Solutions is positive: in particular, they appreciate the speed, the user experience and the configuration steps.
In the future, other features can be easily integrated in accordance with how Glassolutions’ customer usages evolve. The application is currently available in 6 countries and will be expanded to all of Europe this year. Thanks to this success, Glassolutionsis already capitalising on this achievement to develop new features on its e-commerce website.
Our goal is to double the number of active customers on our application. Today, we have 1,200 users on the e-commerce platform. We expect as many users, if not more, with this new solution. Implementing it was essential to offer a smoother, better quality buying experience, in line with new mobile consumption. We count on achieving a better conversion rate, offering our complete systems and accessories more systematically, and, ultimately improving customer satisfaction. SQLI understood our needs perfectly and offered us the highest quality support in the technical as well as functional aspects, in spite of a very tight schedule. The teams were flexible and tenacious in finding a solution to the technical problems encountered.
Head of Digital Technologies & E-commerce at Saint-Gobain Building Glass Europe